We mentioned last week that it is pretty hard to stay consistent with writing blog posts. The main reason is that, just like you, we feel that running the business and completing projects take precedent over writing a blog post. But we are pretty darn wrong ... and so are you. Sorry! A blog post is such an incredible tool for our business and yours. It … [Read more...]

A lot of people tell us they don't have time to blog. Or they don't know what to write about. Or they don't like to write. We get it. We'll let you in on a little secret ... We don't particularly enjoy writing either. We struggle with it. We prefer to write like we talk ... which is what we've realized works for us anyway, thank goodness! Look at our … [Read more...]

Your website is incredibly important. Even if you get all of your business from word of mouth referrals, bet your bottom dollar that referral is looking at your website first. An outdated, neglected website is as bad for your business as showing up to a new client meeting in yoga pants and a t-shirt from last year's Turkey Trot. You won't be respected or … [Read more...]

Unless you live under a very large rock, you've heard of this little company called Google. They are making a HUGE change to mobile search results on April 21st, 2015 and it could really help or hurt your business. Let's talk about Google real quick ... In 1998 they revolutionized search with the creation of Google.com. (It really started in 1996 and was … [Read more...]

If your website design is out of date, chances are your content is out of date too. Right now, open a new tab and go to your website. Read the content on your home page. Does your website tell your target customer that you understand them? It better ... because your competitor's website does! We know that writing new content sounds dreadful. It … [Read more...]

Online marketing is the easiest and most cost-effective method for generating revenue. Yes, it does take consistent work and a commitment of time, but dollar for dollar there is no better way to reach your audience. You cannot build a new, mobile responsive, search engine optimized website and expect a windfall of money the next day. Overnight success isn't … [Read more...]

Owning a website is no field of dreams. If you build it they will not come. The internet is bigger than any corn field in a classic baseball movie. Website visitors are people ... not droids that wake up saying, "Oh, I bet that one business has a new website today, I should go check it out!" You have to actively promote your website and encourage people … [Read more...]

I know this sounds crazy, but we are approached all the time by small business owners to redesign their website ... to look just like their current website! Nothing is more heartbreaking to us than a business owner who doesn't fully grasp the connection between their online marketing efforts and their profits! If we redesign your website in WordPress … [Read more...]

We can't stress this enough! Your website can be the most valuable tool in your marketing system IF ... 1) it is built properly  2) it is designed to convert visitors into customers and  3) if it is used and updated consistently. Your number one business goal should be to have a strong, predictable cash flow. The only way to do this outside of winning the … [Read more...]

You know you want to integrate email marketing with your website but you haven't yet because you aren't sure where to start.  Never fear, you don't need to be a master programmer or techie guru to set everything up ... in fact, today we are going to show you the basics and even help you automate your email marketing process! Two birds with one stone ... or … [Read more...]

Last week we talked about several key design elements and functions you need to consider for your website ... especially if you haven't updated your website in a while. This week we are going to dive into integrating email marketing with your website. We are starting with email marketing because it is not only the easiest piece of online marketing to … [Read more...]

Is your company’s online branding a little stale? Are your website copy and images no longer appropriate or dated? Is your website message more about you instead of geared toward your target audience and current customers? Is your competition looking fresh and new online yet you’re still sailing along in the 00’s (or worse, the 90’s)? Yikes! These are all … [Read more...]

Did you know that 83% of hacked WordPress websites are not upgraded?* That means with basic maintenance and upgrades, you can protect your website and keep your online presence running smoothly. The last thing you want to happen is to have your website not functioning properly and miss out on potential customers. Today we are going to review the 9 simple … [Read more...]

Did you know that CNN, Ebay, Ford, Wall Street Journal, People Magazine, New York Times, Sony and more have at least one of their (or all of their) websites powered by WordPress. It isn't just something your daughter uses as a blog ... it powers over 60 million websites for individuals and business looking to grow their online presence. You can be … [Read more...]

Do you own your website? Not did you pay for it ... but do you have ownership and control over all of the associated accounts? Do you know the company and renewal dates for your domains? Hosting account? Do you know your Google Anlaytics login? This may not be fun to think about, but you need to have a basic understanding of your website accounts so … [Read more...]

You've felt it haven't you? That feeling of over analyzing your editorial calendar. That feeling of wondering if you are posting the right content at the right time. Should your blog post have been scheduled earlier? Should it have been longer? The desire to be perfect can cripple your content creation efforts. We know you have a lot riding on the … [Read more...]

The About page is one of the first places you begin to establish a relationship with your target audience. Visitors look to this page to get to know you and learn the story behind the start of your business. Don't think of this page as a resume, think of this page as a conversation starter! opening paragraphs It is hard to write about yourself. Collin and … [Read more...]

The Services page is where you describe and sell your services to your target audience. Visitors look to this page to get to know more about the specific services you offer, to learn how you are different from your competitors and to educate themselves on their options. Providing the most relevant information to your target audience is the main goal of this … [Read more...]