You know you want to integrate email marketing with your website but you haven't yet because you aren't sure where to start. Never fear, you don't need to be a master programmer or techie guru to set everything up ... in fact, today we are going to show you the basics and even help you automate your email marketing process! Two birds with one stone ... or … [Read more...]
6 reasons to integrate email marketing with your website
Last week we talked about several key design elements and functions you need to consider for your website ... especially if you haven't updated your website in a while. This week we are going to dive into integrating email marketing with your website. We are starting with email marketing because it is not only the easiest piece of online marketing to … [Read more...]
10 questions to find out how your website stacks up in 2014!
Is your company’s online branding a little stale? Are your website copy and images no longer appropriate or dated? Is your website message more about you instead of geared toward your target audience and current customers? Is your competition looking fresh and new online yet you’re still sailing along in the 00’s (or worse, the 90’s)? Yikes! These are all … [Read more...]
9 Things You Must Do To Keep Your Website Updated and Secure
Did you know that 83% of hacked WordPress websites are not upgraded?* That means with basic maintenance and upgrades, you can protect your website and keep your online presence running smoothly. The last thing you want to happen is to have your website not functioning properly and miss out on potential customers. Today we are going to review the 9 simple … [Read more...]
10 Ways WordPress can Improve Your Online Presence
Did you know that CNN, Ebay, Ford, Wall Street Journal, People Magazine, New York Times, Sony and more have at least one of their (or all of their) websites powered by WordPress. It isn't just something your daughter uses as a blog ... it powers over 60 million websites for individuals and business looking to grow their online presence. You can be … [Read more...]
Owning (and Understanding) Your Website Accounts
Do you own your website? Not did you pay for it ... but do you have ownership and control over all of the associated accounts? Do you know the company and renewal dates for your domains? Hosting account? Do you know your Google Anlaytics login? This may not be fun to think about, but you need to have a basic understanding of your website accounts so … [Read more...]
Your Four Most Common Blog Post Questions … Answered!
You've felt it haven't you? That feeling of over analyzing your editorial calendar. That feeling of wondering if you are posting the right content at the right time. Should your blog post have been scheduled earlier? Should it have been longer? The desire to be perfect can cripple your content creation efforts. We know you have a lot riding on the … [Read more...]
How we optimized our about page … and how you can, too!
The About page is one of the first places you begin to establish a relationship with your target audience. Visitors look to this page to get to know you and learn the story behind the start of your business. Don't think of this page as a resume, think of this page as a conversation starter! opening paragraphs It is hard to write about yourself. Collin and … [Read more...]
Food for Thought … Three Topics to Cover on Your Services Page
The Services page is where you describe and sell your services to your target audience. Visitors look to this page to get to know more about the specific services you offer, to learn how you are different from your competitors and to educate themselves on their options. Providing the most relevant information to your target audience is the main goal of this … [Read more...]