project: chicken salad chick logo designs
client needs: The owners and franchise consultants of Chicken Salad Chick needed to create a strong brand that would set the tone for their entire franchise which includes multiple locations throughout the Southeastern United States.
solution: A southern-inspired logo design that clearly depicts the brand values and sets the tone for the franchise’s restaurant decor and all branded elements, and a second, exterior building signage logo, similar in look and feel, but clearly visible to passersby and adaptable to each specific building’s exterior signage area.
